“If you can help alleviate fear and guide people in decision-making, that's what public health people should be doing during a pandemic,” says Dr. Ashish Jha, who has become one of the leading medical figures in the nation sharing evidence-based information and insights in a clear and helpful way through hundreds of interviews with TV, print, and radio journalists. Dr. Jha, who became dean of the Brown University School of Public Health as the pandemic was getting underway, is troubled by the surge of COVID in areas with low vaccination rates and believes more must be done by social media platforms to curtail disinformation campaigns. But, he believes individuals have a role to play as well. “We have to find ways of reaching out to people who live outside our information ecosystem and engaging them. I think combatting misinformation is the biggest challenge of our time.” Check out this important episode with host Shiv Gaglani for a valuable wisdom drop on the challenges and opportunities the pandemic is presenting for patients, providers, and health systems in the U.S. and globally.